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Daytona 500 Toolkit


Daytona 500 Toolkit Introduction to the Editor

Drivers, start your engines! Get ready to enter the victory lane!

“Start your engines” is the iconic command that race fans love to hear, as they know that the Daytona 500 – “The Great American Race” – is minutes away from its roaring start. With good planning and up-to-the-minute information from the Florida 511 (FL511) Advanced Traveler Information System (ATIS), these drivers will get ready to enter the victory lane and have a great finish. Veteran fans know the race brings historic performances, spectacular finishes and amazing memories! Get ready for a day you’ll never forget at the 61st running of The Great American Race!

To help motorists going both to and from the Daytona 500, the Florida Department of Transportation (FDOT) has prepared this media toolkit to help get the word out about Florida 511.  This traveler information system will help motorists arrive more safely and with fewer delays. Roads can be more crowded leading up to the race, and FL511 features a choice of routes and travel times, cameras on major roadways with views of traffic, and many other features to improve the drive.

This toolkit includes suggested article content, social media posts and public service announcements for use leading up to the Daytona 500 and other Speedweeks at Daytona events.  Please feel free to share the material on any of your platforms and with your network. We want to let everyone know that by using the Florida 511 Advanced Traveler Information System, they can stay informed on traffic conditions, plan alternate routes, and arrive to their destination.

FL511 currently provides information on congestion events, crashes, construction, and maintenance activities, and travel times on all Interstates and toll facilities, and several major Florida routes, so drivers can make better choices about their travel plans. The user-friendly and customizable system provides real-time traffic information and lets drivers know road conditions ahead.

For more information, please visit www.FL511.com.

Suggested News Article:


FDOT’s Florida 511 Advanced Traveler Information System – Putting you on the right course!

The 2019 Monster Energy NASCAR Cup Series season begins with a showcase of speed, skill and determination, as drivers battle the famed 2.5-mile tri-oval and its 31-degree banking to earn the coveted title of Daytona 500 Champion. The “Great American Race” takes place on Sunday, February 17. The Florida Department of Transportation’s (FDOT) Florida 511 (FL511) Advanced Traveler Information System (ATIS) can help motorists plan a route to the Daytona International Speedway.

FL511 is the state’s official source for traffic and travel information. It provides current road and travel conditions in Florida, so drivers can make better choicesabouttheir travel plans. The service includes a website in English and Spanish, mobile app, Twitter messages, text alerts, and more. FL511 also provides camera views on major Florida roads, so users can see road conditions throughout the state. The goal is to increase driving safety and reduce travel time.

Before heading out, drivers should check the FL511 App or interactive road map on FL511.com for important traffic information and incident alerts. Once on the road, have a passenger check to avoid using a phone while behind the wheel. Passengers can also view roadway camera snapshots showing current driving conditions on their route. The FL511 mobile app, available from the Apple App store or Google Play, features an interactive map showing traffic congestion and incidents and camera snapshots on roads around the user’s location.

The FL511 App, website, and Twitter feeds provide information on Florida’s interstates, toll roads and other major metropolitan roadways, allowing drivers to avoid unnecessary delays, as well as receive updates on accidents, congestion, construction and more. Travelers can follow FL511 on 13 Twitter handles, on Facebook @FL511, and Instagram @Florida_511.

Suggested Social Media Content:


Leave traffic in your rearview mirror when heading to the Daytona 500. Use the Florida 511 (FL511) Advanced Traveler Information System (ATIS) to find the quickest routes!

Don’t be late to the starting line! Be sure to use FL511 to beat the traffic and find the quickest routes to the Daytona 500. Download the FL511 app today!

Connect Know and Go with FL511 as you travel Florida’s roads to the 61strunning of The Great American Race!

Planning a trip to the Daytona 500? Check FL511 for up-to-date traffic information before you head out.

Don’t get stuck in traffic on the way to the Daytona 500. Check FL511 for up-to-the-minute information.

Heading to the Daytona 500? Find out what traffic will be like by visiting FL511.com, downloading the mobile app, or following any of the statewide, regional or roadway-specific Twitter feeds (FL511), such as @FL511_State. Also, follow FL511 on Facebook @FL511 and Instagram @Florida_511.

Use FL511 to guide you to the Daytona 500. It will give you a great start and an even better finish.

Let FL511 put you on the right course and lead you to the victory lane at the Daytona 500.

Headed to the Daytona 500? Get on track with FL511 and leave a track record behind that will be envied by all.

Suggested Website Text:


Florida 511 (FL511) Advanced Traveler Information System (ATIS)

Plan your route to the Daytona 500 using the Florida 511 (FL511) Advanced Traveler Information System (ATIS). A service by the Florida Department of Transportation (FDOT), Florida 511 provides real-time traffic information for Florida’s interstates, toll roadways, and many major metropolitan roads. Before leaving, motorists can check the interactive road map on FL511.com for up-to-date information about congestion, crashes, construction, closures and more. Additional ways drivers can receive traffic information include visiting www.FL511.com, using the Florida 511 mobile app available on the Apple App Store or Google Play, or receiving route-specific email and text alerts. Motorists also can follow the statewide Twitter feed (#FL511), @FL511_State or any of the regional or roadway-specific Twitter feeds (#FL511), such as @FL511_Northeast, @FL511_I10 and @FL511_I95. Also, follow us on our newly developed Facebook page @FL511, and our new Instagram page @Florida_511.

Suggested Public Service Announcements:


PSA – :15 Seconds

DON’T LET TRAFFIC SET THE PACE ON YOUR WAY TO THE DAYTONA 500! KNOW BEFORE YOU GO WITH F-D-O-T’S FLORIDA FIVE-ONE-ONE ADVANCED TRAVELER INFORMATION SYSTEM. FLORIDA FIVE-ONE-ONE PROVIDES REAL-TIME TRAFFIC INFORMATION AT YOUR FINGERTIPS. VISIT F-L FIVE-ONE-ONE DOT COM, DOWNLOAD THE MOBILE APP, FOLLOW F-L-FIVE-ONE-ONE ON TWITTER, AND RECEIVE ROUTE-SPECIFIC EMAIL AND TEXT ALERTS. FOLLOW US ON FACEBOOK @FL511 AND INSTAGRAM @FLORIDA_511.

PSA – :30 Seconds

HEADED TO THE DAYTONA 500? PLAN AHEAD WITH FLORIDA FIVE-ONE-ONE- THE STATE’S OFFICIAL SOURCE FOR REAL-TIME TRAFFIC AND TRAVEL INFORMATION AND LET IT PUT YOU ON THE RIGHT COURSE. VISIT FIVE-ONE-ONE DOT COM, DOWNLOAD THE MOBILE APP, FOLLOW F-L-FIVE-ONE-ONE ON TWITTER, AND RECEIVE ROUTE-SPECIFIC EMAIL AND TEXT ALERTS. FOLLOW US ON FACEBOOK @FL511 AND INSTAGRAM @FLORIDA_511.ENTER THE VICTORY LANE AND USE FL511 TO CONNECT. KNOW. AND GO!

Quick Q&A


Here’s a summary of some of the most popular questions and answers related to FL511:

The Florida Department of Transportation’s (FDOT) Florida 511 (FL511) Traveler Information System (ATIS) provides real-time traffic information, including up to three routes to choose from, travel times for requested routes, congestion, construction, lane closures, severe weather and emergency evacuation information on Florida interstate highways, toll roads including Florida’s Turnpike, and many other major metropolitan roadways. The resource is available 24 hours a day on the web at www.FL511.comand on the mobile application for Apple and Android devices. The website is available in English and Spanish.

No. It is a public service. FL511 is a valuable resource for motorists which is provided by FDOT. Users can call 24/7 to hear up-to-the-minute travel information. However, smartphone and cell phone users should be aware that normal minute, text message and data charges may apply. FL511.com is a great website to visit, the app is an invaluable download, and there is no charge for registering for My Florida 511 personalized services.

The Florida 511 website, mobile app, and phone system give real-time travel reports on Florida interstate highways and toll roads including Florida’s Turnpike, Miami-Dade Expressway Authority roads and Central Florida Expressway Authority roads; and other major metropolitan roadways. It also provides weather forecasts and severe weather alerts from the National Oceanic and Atmospheric Administration (NOAA). The mobile app provides directions with travel times for specific routes. The website offers one or more routes to destinations. Drivers can follow any of the statewide, regional or roadway-specific Twitter feeds (#FL511), such as @FL511_Northeast,@FL511_I10 and @FL511_I95. Also, follow us on our newly developed Facebook page, @FL511, and our new Instagram page, @Florida_511.

Information is updated on an ongoing basis as incidents occur and situations change on roadways. Travel times are automatically updated every few minutes around the clock.

The Florida 511 source data is Sunguide. FDOT has deployed intelligent transportation system (ITS) technology on Florida interstates and toll roads, including Florida’s Turnpike; and many other major metropolitan roadways. FDOT partners – the Central Florida Expressway Authority and Miami-Dade Expressway Authority – have also deployed similar technology along their expressways. Regional Traffic Management Centers (RTMCs) collect information about roadway conditions throughout Florida.

Florida 511 provides route-specific information, and motorists will be able to access the information on demand, whenever needed. Additionally, with My Florida 511 text and e-mail alerts, users can receive a text message or e-mail alert when there is an incident on their personal routes. Also, travelers can find out what traffic will be like by visiting FL511.com, downloading the mobile app, or following any of the statewide, regional or roadway-specific Twitter feeds (#FL511), such as @FL511_State. FL511 also has a newly developed Facebook page @FL511, and new Instagram page @Florida_511 – giving travelers an opportunity to access some information.

From FL511.com users can view traffic cameras under the “My Cameras” feature. Users can see where incidents are, what is on the Dynamic Message Signs (DMS), detour routes, closures, construction, congestion, weather alerts, weather forecasts, and special events on a zoomable map. Users can also consult the statewide map on the home page for detailed roadway conditions. FL511.com also provides door-to-door routing and allows users to sign up for My Florida 511 personalized services.

FL511 Fact Sheet

… Did You Know?

FDOT’s Florida 511 (FL511) Advanced Traveler Information System (ATIS) Offers Many Benefits and Features.


The state’s official service continues to provide incident, congestion and construction information on Florida’s interstates and toll roads, and other major metropolitan roadways.

Features that can help motorists increase driving safety and reduce travel time:

  • Driving directions, with point-to-point travel times for specific routes and one or more routes via the website.
  • Notification of crashes, congestion, lane closures and construction on Florida’s interstates, toll roads and major metropolitan roadways. Data is supplied by FDOT through Sunguide.
  • Severe weather alerts and forecasts, supplied by the National Oceanic and Atmospheric Administration (NOAA).
  • My cameras feature allows users to create a list of FDOT traffic cameras for a personalized live look at conditions along their route.

Emergency Information:

  • Provides weather-related road and bridge closure updates.
  • Official source of traffic and travel information throughout severe weather and wildfires.
  • AMBER, Silver and Blue Alerts:
    • America’s Missing: Broadcast Emergency Response (AMBER) Alerts notify the public of the child-abduction cases.
    • Silver Alerts notify the public when law enforcement agencies are searching for missing adults or citizens with cognitive impairments, including Alzheimer’s disease or other forms of dementia.
    • Blue Alerts notify the public when law enforcement officers are searching for one or more offenders who have killed or seriously injured a law enforcement officer.

FL511 App

  • Turn-by-turn directions, with real-time traffic updates and updated travel times on more roadways.
  • Links to other travel and transportation agencies.
  • Available for both Android and Apple devices.

Website

  • Interactive map of Florida with road closures drawn on the map for detour routes, cameras, closures, incidents, construction, congestion, message signs, weather alerts, weather forecasts, and special events.
  • Statewide traffic camera views.
  • Turn-by-turn directions, travel times and instructions for the route you selected.
  • Weather alerts and forecasts by NOAA.
  • Live scrolling alerts about major incidents, road and bridge closures and more.
  • Available in English or Spanish.
  • Name and save routes (e.g. work to home, evacuation, etc.).
  • Sign up to receive text and email alerts:
    • Travel time increases
    • Traffic speed changes
    • Crashes, construction and congestion
  • Alerts sent at the times and days users choose.

Twitter

  • A total of 13 statewide, regional or roadway-specific feeds:
    • @fl511_state
    • @fl511_panhandl
    • @fl511_northeast
    • @fl511_central
    • @fl511_tampabay
    • @fl511_southwest
    • @fl511_southeast
    • @fl511_turnpike
    • @fl511_i10
    • @fl_511_i4
    • @fl511_i75
    • @fl511_i95
    • @fl511_95express

Users can share real-time traffic and travel updates.

Facebook and Instagram:

FL511 events, activities and some road conditions are provided on a new Facebook page at @FL511 and new Instagram page @Florida_511.

Images


Ricardo ReyesDaytona 500 Toolkit