A goal of the FL511 marketing team is to increase FL511 coverage to a more expansive group of users. This past January, the team participated in two very different events: one to reach transportation leaders and a second to reach the motoring public.
On January 17 and 18, the FL511 team participated in the Florida Transportation Builders Association (FTBA) Construction Conference in Orlando. A broad array of transportation leaders throughout the state attended.
The FL511 marketing team participated with an exhibit featuring educational items and knowledgeable team members. It is estimated that more than 500 people attended the conference, with 300 of these visiting the exhibit.
“We reached transportation leaders throughout the state with the FL511 message,” Eugene Jules of FDOT said. “We conducted very engaging conversations with many of the guests. Some were fully aware of the system, while it was new to others. Many visitors were happy to hear about our social media expansion to Facebook and Instagram and said they plan to follow and like us online.”
The second event was hosted by the Florida Turnpike Enterprise in partnership with Florida Highway Patrol Troop K to recognize Florida’s Move Over law. Florida law requires motorists to move over a lane — when they can safely do so — for stopped law enforcement, emergency, sanitation, utility service vehicles and tow trucks or wreckers. This past January was Move Over Awareness Month in Florida. This event was held at the Turnpike’s West Palm Beach Service Plaza on January 29. It featured a press conference, presentations, first responder vehicles and exhibits.
More than 200 people stopped by the FL511 exhibit. The FL511 marketing team met with motorists to spread the word about FL511. Guests who visited the booth were pleased with what they saw and heard, and many expressed a newfound interest in FL511. In addition, the news media representatives who stopped by were engaged and excited to learn more about FL511 and FDOT’s team effort to showcase the Move Over message.
These events, and many others conducted throughout 2019, help raise awareness of FL511 to transportation and state leaders, the media, and the end user – the general public. If an FDOT employee or affiliate knows of an event which seems like a good fit for the FL511 exhibit and marketing team, please contact Eugene Jules at (850) 410-5642 or firstname.lastname@example.org.